Corporate Strategy

Growing our way into a secure future

VP Bank’s Strategy 2026 builds on its strong existing business and develops it further in a targeted manner. In addition to this, it also opens up new forward-looking business opportunities. With an open platform for investment-related services, traditional banking will in future be combined with the advantages of digital ecosystems. In this approach, VP Bank is thus pursuing its vision of be-coming an international Open Wealth Service pioneer.

Business model

Founded in 1956 in Vaduz, VP Bank has evolved into an internationally oriented banking group and is one of the three largest banks in Liechtenstein. The Bank’s strengths and unique selling propositions have emerged from its intermediary business. VP Bank’s founder, Guido Feger, was a successful entrepreneur and one of Liechtenstein’s most important trustees. Building on this tradition and the accompanying track record, it continues to offer top-notch solutions and professional services for trustees, external asset managers, family offices and other professional financial service providers.

It also makes its in-depth expertise, personal advice and international network available to wealthy private clients in the area of private banking. In the Bank’s home market of Liechtenstein, retail and corporate client business is a further strategic focus area.

VP Bank also has an international fund competence centre that encompasses business with third-party funds, private label funds and in-house funds.

Forward-looking business opportunities are developed through the Client Solutions division, which brings together the associated specific know-how such as structuring expertise, an extensive network and digital capabilities.

VP Bank at a glance

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VP Bank Group’s services are offered in key financial centres through its home market of Liechtenstein and its five international locations in Switzerland, Luxembourg, Singapore, Hong Kong and the British Virgin Islands.

Each location focuses on its specific target markets, allowing the respective market opportunities to be served in a focussed manner and with offers tailored to local requirements.


Strategy 2026

Strategy 2026 “Seize opportunities” continues to focus on profitable, sustainable growth. The strategy builds on successful existing business with intermediaries and private clients, which is being developed in a targeted manner.

In doing so, VP Bank remains true to the principle of always looking to the future and using change as an opportunity. Strategy 2026 therefore pursues the goal of establishing VP Bank as an international Open Wealth Service pioneer. Combining the traditional wealth management business with the benefits of digital ecosystems is therefore at the heart of VP Bank’s strategic development. By combining trustworthy and competent advice with open platforms and ecosystems, VP Bank is focussing on expanding its existing business model and on additional income sources it regards as decisive for a successful future in wealth management.

The systematic consideration of sustainability issues at both bank and investment level is a further important key cornerstone of Strategy 2026. Further informationen on the topic of sustainability.


The implementation of Strategy 2026 is based on three strategic focus areas:  

  • Evolve: Profitable growth and the targeted further development of existing locations and core segments.
  • Scale: Further increase effectiveness and efficiency.
  • Move: Develop additional sources of income through expansion into new business areas.

The financial targets of Strategy 2026

The interplay of the three strategic focus areas “Evolve”, “Scale” and “Move" gives rise to the financial targets that form part of Strategy 2026.

  • Growth: at least 4 per cent net new money p.a. as a percentage of assets under management over the entire strategy cycle 2021 - 2026
  • Profitability: Profit margin above 15 basis points (bp) (0.15 per cent) and cost/income ratio at 70 per cent at the end of 2026
  • Stability: Tier 1 ratio more than 20 per cent over the 2021- 2026 cycle