VP Bank became the patron for this high-level tournament two years ago and has acted as the title sponsor ever since. The sport of golf is central to the bank’s international sponsorship activities and is an ideal means for the bank to position itself as a first-class financial institution and reliable partner.
Involvement in the golf tournament and its already-existing partnerships with the Gams-Werdenberg and Bad Ragaz Golf Clubs enable VP Bank to underscore its long-term commitment to the sport of golf. “Our sponsorship of professional women’s golf not merely makes it possible to stage a high-quality golf tournament in our domestic region. It also serves to nurture up-and-coming talent and offers international junior golfers an opportunity to demonstrate their ability to join the professional league,” says Christoph Mauchle, member of the Group Executive Management at VP Bank Group. This means VP Bank’s commitment to golf fits neatly with the VP Bank Classic Festival, which aims to promote emerging musical talent.
A special feature awaits the players at the 3rd hole. A prize of a 50-gram gold bar worth around CHF 2,000 will be awarded for each hole in one. The gold bars are sponsored by VP Bank. “We want to reward particularly impressive performances with an exceptional prize – for this reason, VP Bank will be donating a gold bar for each hole in one achieved during the three days of the tournament. We are looking forward to seeing whether and who manages to strike this gold,” says Christoph Mauchle. In professional tournaments there is usually only one prize for the first to achieve an ace in an event.
To boost the attractiveness of the tournament for players even further, the total prize money has been increased to EUR 45,000. As a world golf première, a new format has been introduced by tournament founder Guido Mätzler. On the first two days, stroke play will decide the 48 players who will take part in the final rounds on Sunday. Victory in the tournament will then be decided over three rounds in match play on Sunday. Ever since it was founded, the VP Bank Ladies Open in Gams has been one of the most popular tournaments in the Ladies European Tour Access Series (LETAS). This year around 130 players from 29 nations will be taking part in the tournament.